Deal Sheet: 2026 Explorer ST-Line

Long-Lewis of the River Region, Inc. · Prattville, AL · VIN: 1FMUK8KH7TGC39288

Negotiation Guide

Opening Offer

$48,453

Fair Price

$49,953

Walk Away Above

$51,951

• Recent buyers paid ~$3,997 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,555

Est. Invoice$50,174

Holdback (est.)$1,619

MSRP (Sticker)$53,950

Asking Price$50,450

Markup-$3,500

Est. Dealer Margin on This Car$1,895

Percentile39% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2619

Avg Markup-$3,997

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$1,953

Avg Markup (Explorer)-$3,170

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,657

Price History

Aug 6, 2026$49,950 → $50,950(+$1,000)

Aug 15, 2026$50,950 → $50,450(-$500)

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-$4,000$50,70512d