Deal Sheet: 2026 Explorer ST-Line

Alpine Ford, LLC · Pueblo, CO · VIN: 1FMUK8KH6TGC38973

Negotiation Guide

Opening Offer

$49,468

Fair Price

$50,968

Walk Away Above

$52,966

• Recent buyers paid ~$3,997 below MSRP

Price Breakdown

Est. Dealer Cost$49,469

Est. Invoice$51,117

Holdback (est.)$1,649

MSRP (Sticker)$54,965

Asking Price$51,465

Markup-$3,500

Est. Dealer Margin on This Car$1,997

Percentile39% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2619

Avg Markup-$3,997

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$1,621

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,737

Price History

Aug 6, 2026$50,465 → $51,465(+$1,000)

Cheaper Explorer ST-Line Inventory

David McDavid Ford Ft. WorthFort Worth, TX

-$4,000$43,84513d

Tomball Ford, Inc.Tomball, TX

-$4,000$43,84513d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$46,61513d

Villa Ford of OrangeOrange, CA

-$4,000$46,95521d

Gray-Daniels FordBrandon, MS

-$4,000$48,54074d

Stivers FordWaukee, IA

-$4,000$46,09513d

Steve Schmitt FordHighland, IL

-$4,000$47,07013d

Laura Ford of Sullivan, LLCSullivan, MO

-$4,000$47,1406d

Baxter Ford of OmahaOmaha, NE

-$4,000$49,91013d

Anderson Ford of LincolnLincoln, NE

-$4,000$50,70513d