Deal Sheet: 2026 Explorer ST-Line

Nelson Ford, Inc. · Martinsville, VA · VIN: 1FMUK8KH4TGC48689

Negotiation Guide

Opening Offer

$48,913

Fair Price

$50,413

Walk Away Above

$52,411

• Recent buyers paid ~$3,997 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,969

Est. Invoice$50,601

Holdback (est.)$1,632

MSRP (Sticker)$54,410

Asking Price$50,910

Markup-$3,500

Est. Dealer Margin on This Car$1,941

Percentile39% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2619

Avg Markup-$3,997

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$1,915

Avg Markup (Explorer)-$3,100

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,689

Price History

Aug 6, 2026$50,410 → $51,410(+$1,000)

Aug 15, 2026$51,410 → $50,910(-$500)

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