Deal Sheet: 2026 Explorer ST-Line

Richmond Ford West · Glen Allen, VA · VIN: 1FMUK8KH4TGC31410

Negotiation Guide

Opening Offer

$49,703

Fair Price

$51,203

Walk Away Above

$53,201

• Recent buyers paid ~$3,997 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,680

Est. Invoice$51,336

Holdback (est.)$1,656

MSRP (Sticker)$55,200

Asking Price$51,700

Markup-$3,500

Est. Dealer Margin on This Car$2,020

Percentile39% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2619

Avg Markup-$3,997

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory363 vehicles

Avg Markup (All Models)-$1,738

Avg Markup (Explorer)-$3,085

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,691

Price History

Aug 15, 2026$52,200 → $51,700(-$500)

Cheaper Explorer ST-Line Inventory

David McDavid Ford Ft. WorthFort Worth, TX

-$4,000$43,84512d

Tomball Ford, Inc.Tomball, TX

-$4,000$43,84512d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$46,61512d

Villa Ford of OrangeOrange, CA

-$4,000$46,95520d

Gray-Daniels FordBrandon, MS

-$4,000$48,54073d

Stivers FordWaukee, IA

-$4,000$46,09512d

Steve Schmitt FordHighland, IL

-$4,000$47,07012d

Laura Ford of Sullivan, LLCSullivan, MO

-$4,000$47,1405d

Baxter Ford of OmahaOmaha, NE

-$4,000$49,91012d

Anderson Ford of LincolnLincoln, NE

-$4,000$50,70512d