Deal Sheet: 2026 Explorer ST-Line

George Wall Ford · Red Bank, NJ · VIN: 1FMUK8KH2TGB73832

Negotiation Guide

Opening Offer

$49,467

Fair Price

$50,967

Walk Away Above

$53,158

• Recent buyers paid ~$3,997 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,815

Est. Invoice$51,476

Holdback (est.)$1,661

MSRP (Sticker)$55,350

Asking Price$51,850

Markup-$3,500

Est. Dealer Margin on This Car$2,035

Percentile39% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold2619

Avg Markup-$3,997

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$2,231

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,910

Price History

Jul 9, 2026$54,350 → $51,350(-$3,000)

Aug 10, 2026$51,350 → $51,850(+$500)

Cheaper Explorer ST-Line Inventory

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-$4,000$43,84512d

Tomball Ford, Inc.Tomball, TX

-$4,000$43,84512d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$46,61512d

Villa Ford of OrangeOrange, CA

-$4,000$46,95520d

Gray-Daniels FordBrandon, MS

-$4,000$48,54073d

Stivers FordWaukee, IA

-$4,000$46,09512d

Steve Schmitt FordHighland, IL

-$4,000$47,07012d

Laura Ford of Sullivan, LLCSullivan, MO

-$4,000$47,1406d

Baxter Ford of OmahaOmaha, NE

-$4,000$49,91012d

Anderson Ford of LincolnLincoln, NE

-$4,000$50,70512d