Negotiation Guide
Opening Offer
$47,512
Fair Price
$49,012
Walk Away Above
$51,103
- • Recent buyers paid ~$4,183 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,876
Est. Invoice$49,471
Holdback (est.)$1,596
MSRP (Sticker)$53,195
Asking Price$49,695
Markup-$3,500
Est. Dealer Margin on This Car$1,820
Percentile55% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2161
Avg Markup-$4,183
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$2,569
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,036
Price History
Jul 9, 2026$51,695 → $48,695(-$3,000)
Aug 6, 2026$48,695 → $49,695(+$1,000)
Cheaper Explorer Tremor Inventory
Sunrise Ford of North HollywoodNorth Hollywood, CA
-$4,000$47,61539d
Monaco and Sons Motor Sales, Inc.Glastonbury, CT
-$3,500$50,7800d
Mitchell Selig FordWindsor, CT
-$3,500$49,2700d
Dowling Ford, Inc.Cheshire, CT
-$3,500$49,35539d
Ford of Port JeffPort Jefferson Station, NY
-$3,500$48,1550d
Towne FordOrchard Park, NY
-$3,500$60,7100d
Bill Clough Ford IncWindsor, NC
-$3,500$49,1050d
Sanders Ford IncJacksonville, NC
-$3,500$50,3250d
Cloninger Ford, Inc.Salisbury, NC
-$3,500$60,6400d
Mooresville FordMooresville, NC
-$3,500$60,8000d