Negotiation Guide
Opening Offer
$46,223
Fair Price
$47,723
Walk Away Above
$49,689
- • Recent buyers paid ~$3,932 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,490
Est. Invoice$48,039
Holdback (est.)$1,550
MSRP (Sticker)$51,655
Asking Price$48,155
Markup-$3,500
Est. Dealer Margin on This Car$1,666
Percentile94% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2311
Avg Markup-$3,932
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory348 vehicles
Avg Markup (All Models)-$1,324
Avg Markup (Explorer)-$3,489
% Below MSRP95%
Avg Days to Sell36 days
Avg Sold Markup-$1,124
Price History
Aug 15, 2026$48,655 → $48,155(-$500)
Cheaper Explorer Tremor Inventory
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Yadkin Valley Motor Company, Inc.North Wilkesboro, NC
-$4,000$50,20010d
Crossroads Ford of Fuquay-Varina, Inc.Fuquay Varina, NC
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University Ford, Inc.Durham, NC
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Chalmers FordRio Rancho, NM
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Faricy AutomotiveSalida, CO
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Greiner Ford of CasperCasper, WY
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Thunder Basin Ford, LLCGillette, WY
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Lithia Ford of BoiseBoise, ID
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Galpin FordNorth Hills, CA
-$4,000$59,52075d