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Deal Sheet: 2026 Explorer Platinum
Murdock Ford, Inc. · Santaquin, UT · VIN: 1FMUK8HHXTGC13680
This Is Already a Great Deal
Opening Offer
$54,919
Asking Price
$55,965
Max Price
$55,965
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 40 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,215 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,419
Est. Invoice$56,232
Holdback (est.)$1,814
MSRP (Sticker)$60,465
Asking Price$55,965
Markup-$4,500
Est. Dealer Margin on This Car$1,547
Percentile31% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$2,089
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$605
Price History
Jul 9, 2026$58,465 → $55,965(-$2,500)
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