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Deal Sheet: 2026 Explorer Platinum
Doggett Ford North Houston · Houston, TX · VIN: 1FMUK7HH9TGC12451
This Is Already a Great Deal
Opening Offer
$50,590
Asking Price
$51,155
Max Price
$51,155
- • Recent buyers paid ~$1,960 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,540 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,090
Est. Invoice$51,759
Holdback (est.)$1,670
MSRP (Sticker)$55,655
Asking Price$51,155
Markup-$4,500
Est. Dealer Margin on This Car$1,066
Percentile31% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory333 vehicles
Avg Markup (All Models)-$2,462
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,032
Price History
Jul 9, 2026$54,155 → $51,155(-$3,000)
Cheaper Explorer Platinum Inventory
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-$4,500$55,70547d
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Platinum FordTerrell, TX
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Chastang FordHouston, TX
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Doggett Ford South LoopHouston, TX
-$4,500$51,15521d
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-$4,500$51,25035d
Leif Johnson Ford of BudaBuda, TX
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-$4,500$52,15047d
Glenwood Springs Ford, Inc.Glenwood Springs, CO
-$4,500$54,85047d