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Deal Sheet: 2026 Explorer Platinum
McKie Ford · Rapid City, SD · VIN: 1FMUK8HHXTGB64075
This Is Already a Great Deal
Opening Offer
$54,086
Asking Price
$55,040
Max Price
$55,040
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,060 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,586
Est. Invoice$55,372
Holdback (est.)$1,786
MSRP (Sticker)$59,540
Asking Price$55,040
Markup-$4,500
Est. Dealer Margin on This Car$1,454
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$2,070
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$684
Price History
Jul 9, 2026$57,540 → $55,040(-$2,500)
Cheaper Explorer Platinum Inventory
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Doggett Ford South LoopHouston, TX
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-$4,500$49,95541d
Gray-Daniels FordBrandon, MS
-$4,500$52,15047d