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Deal Sheet: 2026 Explorer Platinum
West Herr Ford of Rochester · Rochester, NY · VIN: 1FMUK8HH9TGC14433
This Is Already a Great Deal
Opening Offer
$53,686
Asking Price
$54,595
Max Price
$54,595
- • Recent buyers paid ~$1,960 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,540 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,186
Est. Invoice$54,958
Holdback (est.)$1,773
MSRP (Sticker)$59,095
Asking Price$54,595
Markup-$4,500
Est. Dealer Margin on This Car$1,410
Percentile31% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$2,408
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$578
Price History
Jul 9, 2026$58,095 → $54,595(-$3,500)
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