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Deal Sheet: 2026 Explorer Platinum
New Way Ford · Coon Rapids, IA · VIN: 1FMUK8HH9TGB90229
This Is Already a Great Deal
Opening Offer
$51,490
Asking Price
$52,155
Max Price
$52,155
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,083 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,990
Est. Invoice$52,689
Holdback (est.)$1,700
MSRP (Sticker)$56,655
Asking Price$52,155
Markup-$4,500
Est. Dealer Margin on This Car$1,166
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory28 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,059
Price History
Jun 13, 2026$55,155 → $54,655(-$500)
Jul 9, 2026$54,655 → $52,155(-$2,500)
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