This Is Already a Great Deal
Opening Offer
$51,440
Asking Price
$52,100
Max Price
$52,100
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,083 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,940
Est. Invoice$52,638
Holdback (est.)$1,698
MSRP (Sticker)$56,600
Asking Price$52,100
Markup-$4,500
Est. Dealer Margin on This Car$1,160
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory18 vehicles
Avg Markup (All Models)-$3,056
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$550
Price History
Jun 13, 2026$55,100 → $54,600(-$500)
Jul 9, 2026$54,600 → $52,100(-$2,500)
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