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Deal Sheet: 2026 Explorer Platinum
Helfman Ford, Inc. · Stafford, TX · VIN: 1FMUK8HH6TGB87174
This Is Already a Great Deal
Opening Offer
$51,980
Asking Price
$52,700
Max Price
$52,700
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,056 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,480
Est. Invoice$53,196
Holdback (est.)$1,716
MSRP (Sticker)$57,200
Asking Price$52,700
Markup-$4,500
Est. Dealer Margin on This Car$1,220
Percentile31% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory396 vehicles
Avg Markup (All Models)-$2,664
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,047
Price History
Jul 11, 2026$55,700 → $52,700(-$3,000)
Cheaper Explorer Platinum Inventory
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-$4,500$55,70548d
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Platinum FordTerrell, TX
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Chastang FordHouston, TX
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Doggett Ford South LoopHouston, TX
-$4,500$51,15522d
Doggett Ford North HoustonHouston, TX
-$4,500$51,15534d
Bluebonnet FordNew Braunfels, TX
-$4,500$51,25036d
Leif Johnson Ford of BudaBuda, TX
-$4,500$49,95541d
Gray-Daniels FordBrandon, MS
-$4,500$52,15048d