Deal Sheet: 2026 Explorer Platinum

Moffitt's Ford · Boone, IA · VIN: 1FMUK8HH6TGB61819

Negotiation Guide

Opening Offer

$52,937

Fair Price

$54,437

Walk Away Above

$56,816

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,276

Est. Invoice$55,051

Holdback (est.)$1,776

MSRP (Sticker)$59,195

Asking Price$55,195

Markup-$4,000

Est. Dealer Margin on This Car$1,920

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,838

Avg Markup (Explorer)-$3,958

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,485

Price History

Jun 13, 2026$57,695 → $57,195(-$500)

Jul 9, 2026$57,195 → $54,695(-$2,500)

Aug 6, 2026$54,695 → $55,695(+$1,000)

Aug 15, 2026$55,695 → $55,195(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$53,60012d

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-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d