Deal Sheet: 2026 Explorer Platinum

Brighton Ford, Inc. · Brighton, CO · VIN: 1FMUK8HH4TGC47338

This Is Already a Great Deal

Opening Offer

$52,340

Asking Price

$53,100

Max Price

$53,100

• Recent buyers paid ~$1,960 below MSRP
• Asking price is already $2,540 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$51,840

Est. Invoice$53,568

Holdback (est.)$1,728

MSRP (Sticker)$57,600

Asking Price$53,100

Markup-$4,500

Est. Dealer Margin on This Car$1,260

Percentile31% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup-$1,960

Median Markup-$1,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$1,986

Avg Markup (Explorer)-$4,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,156

Cheaper Explorer Platinum Inventory

Davis Ford Sales, Inc.Fulton, MS

-$4,500$49,80047d

Gallatin FordGallatin, TN

-$4,500$55,70547d

Town East FordMesquite, TX

-$4,500$49,45535d

Platinum FordTerrell, TX

-$4,500$53,44528d

Chastang FordHouston, TX

-$4,500$52,70035d

Doggett Ford South LoopHouston, TX

-$4,500$51,15521d

Doggett Ford North HoustonHouston, TX

-$4,500$51,15533d

Bluebonnet FordNew Braunfels, TX

-$4,500$51,25035d

Leif Johnson Ford of BudaBuda, TX

-$4,500$49,95540d

Gray-Daniels FordBrandon, MS

-$4,500$52,15047d