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Deal Sheet: 2026 Explorer Platinum
Basil Ford of Niagara Falls · Niagara Falls, NY · VIN: 1FMUK8HH2TGB90539
This Is Already a Great Deal
Opening Offer
$54,401
Asking Price
$55,390
Max Price
$55,390
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,057 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,901
Est. Invoice$55,698
Holdback (est.)$1,797
MSRP (Sticker)$59,890
Asking Price$55,390
Markup-$4,500
Est. Dealer Margin on This Car$1,489
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)-$2,336
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$728
Price History
Jul 9, 2026$58,890 → $55,390(-$3,500)
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