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Deal Sheet: 2026 Explorer Platinum
Woody Anderson Ford · Huntsville, AL · VIN: 1FMUK8HH2TGB46069
This Is Already a Great Deal
Opening Offer
$53,330
Asking Price
$54,700
Max Price
$54,700
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,544 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,830
Est. Invoice$54,591
Holdback (est.)$1,761
MSRP (Sticker)$58,700
Asking Price$54,700
Markup-$4,000
Est. Dealer Margin on This Car$1,870
Percentile99% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory344 vehicles
Avg Markup (All Models)-$1,821
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$982
Price History
Jul 9, 2026$56,950 → $54,700(-$2,250)
Cheaper Explorer Platinum Inventory
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Platinum FordTerrell, TX
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Doggett Ford South LoopHouston, TX
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Bluebonnet FordNew Braunfels, TX
-$4,500$51,25036d
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-$4,500$49,95541d
Gray-Daniels FordBrandon, MS
-$4,500$52,15048d