Deal Sheet: 2026 Explorer Platinum

Bob Utter Ford · Sherman, TX · VIN: 1FMUK8HH0TGB76686

This Is Already a Great Deal

Opening Offer

$52,520

Asking Price

$53,300

Max Price

$53,300

• Recent buyers paid ~$1,960 below MSRP
• Asking price is already $2,540 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,020

Est. Invoice$53,754

Holdback (est.)$1,734

MSRP (Sticker)$57,800

Asking Price$53,300

Markup-$4,500

Est. Dealer Margin on This Car$1,280

Percentile31% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup-$1,960

Median Markup-$1,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$2,772

Avg Markup (Explorer)-$4,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,203

Cheaper Explorer Platinum Inventory

Davis Ford Sales, Inc.Fulton, MS

-$4,500$49,80047d

Gallatin FordGallatin, TN

-$4,500$55,70547d

Town East FordMesquite, TX

-$4,500$49,45536d

Platinum FordTerrell, TX

-$4,500$53,44529d

Chastang FordHouston, TX

-$4,500$52,70036d

Doggett Ford South LoopHouston, TX

-$4,500$51,15521d

Doggett Ford North HoustonHouston, TX

-$4,500$51,15533d

Bluebonnet FordNew Braunfels, TX

-$4,500$51,25036d

Leif Johnson Ford of BudaBuda, TX

-$4,500$49,95541d

Gray-Daniels FordBrandon, MS

-$4,500$52,15047d