Deal Sheet: 2026 Explorer Active

Royal Oak Ford · Royal Oak, MI · VIN: 1FMUK8DHXTGC45969

Negotiation Guide

Opening Offer

$43,721

Fair Price

$45,221

Walk Away Above

$47,140

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,154

Est. Invoice$45,626

Holdback (est.)$1,472

MSRP (Sticker)$49,060

Asking Price$45,560

Markup-$3,500

Est. Dealer Margin on This Car$1,406

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$2,594

Avg Markup (Explorer)-$3,270

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,202

Price History

Aug 20, 2026$46,060 → $45,560(-$500)

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