Deal Sheet: 2026 Explorer Active

Young Ford of Ogden · Ogden, UT · VIN: 1FMUK8DHXTGC12521

Negotiation Guide

Opening Offer

$46,093

Fair Price

$47,593

Walk Away Above

$49,609

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$46,463

Est. Invoice$48,011

Holdback (est.)$1,549

MSRP (Sticker)$51,625

Asking Price$48,125

Markup-$3,500

Est. Dealer Margin on This Car$1,663

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)-$1,756

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,079

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