Deal Sheet: 2026 Explorer Active

Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FMUK8DH9TGC05687

Negotiation Guide

Opening Offer

$46,430

Fair Price

$47,930

Walk Away Above

$49,952

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,778

Est. Invoice$48,337

Holdback (est.)$1,559

MSRP (Sticker)$51,975

Asking Price$48,475

Markup-$3,500

Est. Dealer Margin on This Car$1,698

Percentile43% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$2,255

Avg Markup (Explorer)-$3,538

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,092

Price History

Jul 9, 2026$49,975 → $47,475(-$2,500)

Aug 6, 2026$47,475 → $48,475(+$1,000)

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