Deal Sheet: 2026 Explorer Active

Steven Ford · Harrisonburg, VA · VIN: 1FMUK8DH9TGB91371

Negotiation Guide

Opening Offer

$43,388

Fair Price

$44,888

Walk Away Above

$46,904

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,028

Est. Invoice$45,496

Holdback (est.)$1,468

MSRP (Sticker)$48,920

Asking Price$45,920

Markup-$3,000

Est. Dealer Margin on This Car$1,892

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Jul 9, 2026$47,170 → $44,920(-$2,250)

Aug 6, 2026$44,920 → $45,920(+$1,000)

Cheaper Explorer Active Inventory

Platinum FordTerrell, TX

-$4,500$37,88019d

Clement FordWentzville, MO

-$4,500$46,42019d

Kightlinger Motors, Inc.Coudersport, PA

-$4,500$46,06073d

Morlan Ford-LincolnSikeston, MO

-$4,000$44,9208d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,7758d

Auffenberg Ford North, Inc.O'Fallon, IL

-$4,000$46,37012d

Chaparral Ford, Inc.Devine, TX

-$4,000$41,52519d

Stivers FordWaukee, IA

-$4,000$45,66533d

AutoNation Ford FriscoFrisco, TX

-$4,000$39,27512d

Grapevine Ford LincolnGrapevine, TX

-$4,000$42,42012d