Deal Sheet: 2026 Explorer Active

Chapman Ford of Horsham · Horsham, PA · VIN: 1FMUK8DH8TGC50409

Negotiation Guide

Opening Offer

$39,023

Fair Price

$40,523

Walk Away Above

$42,497

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,023

Est. Invoice$41,357

Holdback (est.)$1,334

MSRP (Sticker)$44,470

Asking Price$40,970

Markup-$3,500

Est. Dealer Margin on This Car$947

Percentile43% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$1,808

Avg Markup (Explorer)-$3,031

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,747

Price History

Aug 15, 2026$41,470 → $40,970(-$500)

Cheaper Explorer Active Inventory

Platinum FordTerrell, TX

-$4,500$37,88020d

Clement FordWentzville, MO

-$4,500$46,42020d

Kightlinger Motors, Inc.Coudersport, PA

-$4,500$46,06074d

Morlan Ford-LincolnSikeston, MO

-$4,000$44,9209d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,7759d

Auffenberg Ford North, Inc.O'Fallon, IL

-$4,000$46,37013d

Chaparral Ford, Inc.Devine, TX

-$4,000$41,52520d

Stivers FordWaukee, IA

-$4,000$45,66534d

AutoNation Ford FriscoFrisco, TX

-$4,000$39,27513d

Grapevine Ford LincolnGrapevine, TX

-$4,000$42,42013d