Deal Sheet: 2026 Explorer Active

Pallotta Ford · Wooster, OH · VIN: 1FMUK8DH8TGC47512

Negotiation Guide

Opening Offer

$39,936

Fair Price

$41,436

Walk Away Above

$43,355

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,748

Est. Invoice$42,106

Holdback (est.)$1,358

MSRP (Sticker)$45,275

Asking Price$41,775

Markup-$3,500

Est. Dealer Margin on This Car$1,028

Percentile89% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,174

Avg Markup (Explorer)-$3,474

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,223

Price History

Aug 6, 2026$41,275 → $42,275(+$1,000)

Aug 20, 2026$42,275 → $41,775(-$500)

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