Deal Sheet: 2026 Explorer Active

Beach Ford, Inc. · Virginia Beach, VA · VIN: 1FMUK8DH8TGC36218

Negotiation Guide

Opening Offer

$39,501

Fair Price

$41,001

Walk Away Above

$42,920

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,356

Est. Invoice$41,701

Holdback (est.)$1,345

MSRP (Sticker)$44,840

Asking Price$41,340

Markup-$3,500

Est. Dealer Margin on This Car$984

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory298 vehicles

Avg Markup (All Models)-$1,962

Avg Markup (Explorer)-$3,453

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,225

Price History

Aug 6, 2026$40,840 → $41,840(+$1,000)

Aug 20, 2026$41,840 → $41,340(-$500)

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