Deal Sheet: 2026 Explorer Active

Mall of Georgia Ford · Buford, GA · VIN: 1FMUK8DH8TGC32833

Negotiation Guide

Opening Offer

$47,278

Fair Price

$48,778

Walk Away Above

$50,794

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,529

Est. Invoice$49,113

Holdback (est.)$1,584

MSRP (Sticker)$52,810

Asking Price$49,310

Markup-$3,500

Est. Dealer Margin on This Car$1,781

Percentile43% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$1,967

Avg Markup (Explorer)-$3,081

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,846

Price History

Aug 6, 2026$48,810 → $49,810(+$1,000)

Aug 15, 2026$49,810 → $49,310(-$500)

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