Deal Sheet: 2026 Explorer Active

Gorno Bros Inc · Woodhaven, MI · VIN: 1FMUK8DH6TGC50182

Negotiation Guide

Opening Offer

$46,006

Fair Price

$47,506

Walk Away Above

$49,425

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,211

Est. Invoice$47,751

Holdback (est.)$1,540

MSRP (Sticker)$51,345

Asking Price$47,845

Markup-$3,500

Est. Dealer Margin on This Car$1,635

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$2,899

Avg Markup (Explorer)-$3,268

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,344

Price History

Aug 15, 2026$48,345 → $47,845(-$500)

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