Deal Sheet: 2026 Explorer Active

Koons Ford Woodbridge · Woodbridge, VA · VIN: 1FMUK8DH6TGC48111

Negotiation Guide

Opening Offer

$40,236

Fair Price

$41,736

Walk Away Above

$43,655

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,018

Est. Invoice$42,385

Holdback (est.)$1,367

MSRP (Sticker)$45,575

Asking Price$42,075

Markup-$3,500

Est. Dealer Margin on This Car$1,058

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$1,690

Avg Markup (Explorer)-$3,352

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,331

Price History

Aug 6, 2026$41,575 → $42,575(+$1,000)

Aug 20, 2026$42,575 → $42,075(-$500)

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