Deal Sheet: 2026 Explorer Active

Ken Garff West Valley Ford · West Valley City, UT · VIN: 1FMUK8DH6TGC44740

Negotiation Guide

Opening Offer

$43,843

Fair Price

$45,343

Walk Away Above

$47,359

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$44,438

Est. Invoice$45,919

Holdback (est.)$1,481

MSRP (Sticker)$49,375

Asking Price$45,875

Markup-$3,500

Est. Dealer Margin on This Car$1,438

Percentile43% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$2,007

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,506

Price History

Aug 6, 2026$44,875 → $45,875(+$1,000)

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