Deal Sheet: 2026 Explorer Active

Steven Ford · Harrisonburg, VA · VIN: 1FMUK8DH6TGC44432

Negotiation Guide

Opening Offer

$46,678

Fair Price

$48,178

Walk Away Above

$50,194

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$46,989

Est. Invoice$48,555

Holdback (est.)$1,566

MSRP (Sticker)$52,210

Asking Price$49,210

Markup-$3,000

Est. Dealer Margin on This Car$2,221

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Cheaper Explorer Active Inventory

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