Deal Sheet: 2026 Explorer Active

Richmond Ford West · Glen Allen, VA · VIN: 1FMUK8DH6TGC35648

Negotiation Guide

Opening Offer

$39,302

Fair Price

$40,802

Walk Away Above

$42,791

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,302

Est. Invoice$41,645

Holdback (est.)$1,343

MSRP (Sticker)$44,780

Asking Price$41,280

Markup-$3,500

Est. Dealer Margin on This Car$978

Percentile43% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory363 vehicles

Avg Markup (All Models)-$1,738

Avg Markup (Explorer)-$3,085

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,691

Price History

Aug 15, 2026$41,780 → $41,280(-$500)

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