Deal Sheet: 2026 Explorer Active

Scenic Ford · Mount Airy, NC · VIN: 1FMUK8DH6TGC34418

Negotiation Guide

Opening Offer

$39,441

Fair Price

$40,941

Walk Away Above

$42,860

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,302

Est. Invoice$41,645

Holdback (est.)$1,343

MSRP (Sticker)$44,780

Asking Price$41,280

Markup-$3,500

Est. Dealer Margin on This Car$978

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,440

Avg Markup (Explorer)-$3,545

% Below MSRP93%

Avg Days to Sell38 days

Avg Sold Markup-$1,220

Price History

Aug 20, 2026$41,780 → $41,280(-$500)

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