Deal Sheet: 2026 Explorer Active

Harper Motors · Eureka, CA · VIN: 1FMUK8DH6TGC08062

Negotiation Guide

Opening Offer

$43,375

Fair Price

$44,875

Walk Away Above

$46,897

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,028

Est. Invoice$45,496

Holdback (est.)$1,468

MSRP (Sticker)$48,920

Asking Price$44,920

Markup-$4,000

Est. Dealer Margin on This Car$892

Percentile2% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$1,977

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,196

Price History

Jul 4, 2026$46,920 → $45,920(-$1,000)

Jul 9, 2026$45,920 → $44,920(-$1,000)

Aug 6, 2026$44,920 → $45,920(+$1,000)

Aug 15, 2026$45,920 → $44,920(-$1,000)

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