Deal Sheet: 2026 Explorer Active

Don Franklin Ford London · London, KY · VIN: 1FMUK8DH5TGC36869

Negotiation Guide

Opening Offer

$44,486

Fair Price

$45,986

Walk Away Above

$47,905

• Recent buyers paid ~$3,839 below MSRP

Price Breakdown

Est. Dealer Cost$44,843

Est. Invoice$46,337

Holdback (est.)$1,495

MSRP (Sticker)$49,825

Asking Price$46,325

Markup-$3,500

Est. Dealer Margin on This Car$1,483

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$1,223

Avg Markup (Explorer)-$3,500

% Below MSRP88%

Avg Days to Sell32 days

Avg Sold Markup-$305

Cheaper Explorer Active Inventory

Central FordSouth Gate, CA

-$4,000$38,87510d

South Bay Ford LincolnHawthorne, CA

-$4,000$41,68510d

South Bay Ford LincolnHawthorne, CA

-$4,000$42,02010d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$38,38010d

Galpin FordNorth Hills, CA

-$4,000$42,72510d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,77510d

Honolulu FordHonolulu, HI

-$4,000$38,38010d

Ken Grody Ford - RedlandsRedlands, CA

-$4,000$39,17522d

South Bay Ford LincolnHawthorne, CA

-$4,000$42,32014d

South Bay Ford LincolnHawthorne, CA

-$4,000$41,52514d