Deal Sheet: 2026 Explorer Active

Columbine Ford · Rifle, CO · VIN: 1FMUK8DH5TGC32224

Negotiation Guide

Opening Offer

$44,230

Fair Price

$45,730

Walk Away Above

$47,752

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,798

Est. Invoice$46,291

Holdback (est.)$1,493

MSRP (Sticker)$49,775

Asking Price$45,775

Markup-$4,000

Est. Dealer Margin on This Car$978

Percentile2% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,518

Avg Markup (Explorer)-$3,533

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,054

Price History

Aug 6, 2026$45,275 → $46,275(+$1,000)

Aug 15, 2026$46,275 → $45,775(-$500)

Cheaper Explorer Active Inventory

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