Deal Sheet: 2026 Explorer Active

Steven Ford · Harrisonburg, VA · VIN: 1FMUK8DH4TGC43070

Negotiation Guide

Opening Offer

$45,728

Fair Price

$47,228

Walk Away Above

$49,244

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$46,134

Est. Invoice$47,672

Holdback (est.)$1,538

MSRP (Sticker)$51,260

Asking Price$48,260

Markup-$3,000

Est. Dealer Margin on This Car$2,126

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Aug 6, 2026$47,260 → $48,260(+$1,000)

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