Deal Sheet: 2026 Explorer Active

Ford of Murfreesboro · Murfreesboro, TN · VIN: 1FMUK8DH4TGC39004

Negotiation Guide

Opening Offer

$44,836

Fair Price

$46,336

Walk Away Above

$48,255

• Recent buyers paid ~$3,839 below MSRP

Price Breakdown

Est. Dealer Cost$45,158

Est. Invoice$46,663

Holdback (est.)$1,505

MSRP (Sticker)$50,175

Asking Price$46,675

Markup-$3,500

Est. Dealer Margin on This Car$1,518

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory395 vehicles

Avg Markup (All Models)-$2,130

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,910

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