Deal Sheet: 2026 Explorer Active

Bob Davidson Ford · Baltimore, MD · VIN: 1FMUK8DH4TGC34238

Negotiation Guide

Opening Offer

$39,302

Fair Price

$40,802

Walk Away Above

$42,791

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,302

Est. Invoice$41,645

Holdback (est.)$1,343

MSRP (Sticker)$44,780

Asking Price$41,280

Markup-$3,500

Est. Dealer Margin on This Car$978

Percentile43% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)+$324

Avg Markup (Explorer)-$3,079

% Below MSRP72%

Avg Days to Sell35 days

Avg Sold Markup-$117

Price History

Aug 15, 2026$41,780 → $41,280(-$500)

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