Deal Sheet: 2026 Explorer Active

Joe Cooper Ford of Edmond · Oklahoma City, OK · VIN: 1FMUK8DH3TGC41388

Negotiation Guide

Opening Offer

$43,525

Fair Price

$45,025

Walk Away Above

$47,047

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,163

Est. Invoice$45,635

Holdback (est.)$1,472

MSRP (Sticker)$49,070

Asking Price$45,070

Markup-$4,000

Est. Dealer Margin on This Car$907

Percentile2% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$2,097

Avg Markup (Explorer)-$3,519

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,793

Price History

Aug 15, 2026$45,570 → $45,070(-$500)

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