Negotiation Guide
Opening Offer
$44,120
Fair Price
$45,620
Walk Away Above
$47,642
- • Recent buyers paid ~$4,045 below MSRP
Price Breakdown
Est. Dealer Cost$44,699
Est. Invoice$46,188
Holdback (est.)$1,490
MSRP (Sticker)$49,665
Asking Price$46,165
Markup-$3,500
Est. Dealer Margin on This Car$1,467
Percentile43% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold5958
Avg Markup-$4,045
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)-$2,050
Avg Markup (Explorer)-$3,517
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,207
Price History
Aug 6, 2026$45,165 → $46,165(+$1,000)
Cheaper Explorer Active Inventory
Platinum FordTerrell, TX
-$4,500$37,88018d
Clement FordWentzville, MO
-$4,500$46,42018d
Kightlinger Motors, Inc.Coudersport, PA
-$4,500$46,06071d
Morlan Ford-LincolnSikeston, MO
-$4,000$44,9207d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,7757d
Auffenberg Ford North, Inc.O'Fallon, IL
-$4,000$46,37010d
Chaparral Ford, Inc.Devine, TX
-$4,000$41,52518d
Stivers FordWaukee, IA
-$4,000$45,66532d
AutoNation Ford FriscoFrisco, TX
-$4,000$39,27510d
Grapevine Ford LincolnGrapevine, TX
-$4,000$42,42010d