Deal Sheet: 2026 Explorer Active

Cedar City Ford · Cedar City, UT · VIN: 1FMUK8DH3TGC23019

Negotiation Guide

Opening Offer

$44,133

Fair Price

$45,633

Walk Away Above

$47,649

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$44,699

Est. Invoice$46,188

Holdback (est.)$1,490

MSRP (Sticker)$49,665

Asking Price$46,165

Markup-$3,500

Est. Dealer Margin on This Car$1,467

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,565

Avg Markup (Explorer)-$3,750

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,394

Cheaper Explorer Active Inventory

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