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Deal Sheet: 2026 Explorer Active
Eagle River Ford · Eagle River, WI · VIN: 1FMUK8DH3TGC10397
This Is Already a Great Deal
Opening Offer
$40,586
Asking Price
$40,540
Max Price
$40,540
- • Recent buyers paid ~$1,243 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,757 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,086
Est. Invoice$41,422
Holdback (est.)$1,336
MSRP (Sticker)$44,540
Asking Price$40,540
Markup-$4,000
Est. Dealer Margin on This Car$454
Percentile91% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5418
Avg Markup-$1,243
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$1,598
Avg Markup (Explorer)-$3,769
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$525
Price History
Jul 9, 2026$43,540 → $40,540(-$3,000)
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