Negotiation Guide
Opening Offer
$39,936
Fair Price
$41,436
Walk Away Above
$43,355
- • Recent buyers paid ~$3,839 below MSRP
Price Breakdown
Est. Dealer Cost$40,748
Est. Invoice$42,106
Holdback (est.)$1,358
MSRP (Sticker)$45,275
Asking Price$41,775
Markup-$3,500
Est. Dealer Margin on This Car$1,028
Percentile89% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$784
Avg Markup (Explorer)-$3,500
% Below MSRP88%
Avg Days to Sell29 days
Avg Sold Markup-$873
Price History
Aug 6, 2026$41,275 → $42,275(+$1,000)
Cheaper Explorer Active Inventory
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