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Deal Sheet: 2026 Explorer Active
Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FMUK8DH3TGB95111
Negotiation Guide
Opening Offer
$43,782
Fair Price
$45,282
Walk Away Above
$47,401
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,568
Est. Invoice$46,054
Holdback (est.)$1,486
MSRP (Sticker)$49,520
Asking Price$46,020
Markup-$3,500
Est. Dealer Margin on This Car$1,452
Percentile89% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$2,315
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jun 20, 2026$48,520 → $47,770(-$750)
Jul 9, 2026$47,770 → $45,520(-$2,250)
Aug 6, 2026$45,520 → $46,520(+$1,000)
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