Deal Sheet: 2026 Explorer Active

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FMUK8DH2TGC41396

Negotiation Guide

Opening Offer

$39,748

Fair Price

$41,248

Walk Away Above

$43,261

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,748

Est. Invoice$42,106

Holdback (est.)$1,358

MSRP (Sticker)$45,275

Asking Price$41,775

Markup-$3,500

Est. Dealer Margin on This Car$1,028

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$1,607

Avg Markup (Explorer)-$3,044

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,604

Price History

Aug 15, 2026$42,275 → $41,775(-$500)

Cheaper Explorer Active Inventory

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