Deal Sheet: 2026 Explorer Active

Tom Kelley Ford · Decatur, IN · VIN: 1FMUK8DH2TGC34965

Negotiation Guide

Opening Offer

$43,981

Fair Price

$45,481

Walk Away Above

$47,400

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,388

Est. Invoice$45,868

Holdback (est.)$1,480

MSRP (Sticker)$49,320

Asking Price$45,820

Markup-$3,500

Est. Dealer Margin on This Car$1,432

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$1,952

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,615

Price History

Aug 20, 2026$46,320 → $45,820(-$500)

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