Deal Sheet: 2026 Explorer Active

Mike Maroone Ford Longmont · Longmont, CO · VIN: 1FMUK8DH2TGC32052

Negotiation Guide

Opening Offer

$44,270

Fair Price

$45,770

Walk Away Above

$47,792

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,834

Est. Invoice$46,328

Holdback (est.)$1,494

MSRP (Sticker)$49,815

Asking Price$45,815

Markup-$4,000

Est. Dealer Margin on This Car$982

Percentile2% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$1,527

Avg Markup (Explorer)-$3,609

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,283

Price History

Aug 15, 2026$46,315 → $45,815(-$500)

Cheaper Explorer Active Inventory

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-$4,500$37,88018d

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-$4,500$46,42018d

Kightlinger Motors, Inc.Coudersport, PA

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Morlan Ford-LincolnSikeston, MO

-$4,000$44,9207d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,7757d

Auffenberg Ford North, Inc.O'Fallon, IL

-$4,000$46,37010d

Chaparral Ford, Inc.Devine, TX

-$4,000$41,52518d

Stivers FordWaukee, IA

-$4,000$45,66532d

AutoNation Ford FriscoFrisco, TX

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Grapevine Ford LincolnGrapevine, TX

-$4,000$42,42010d