Negotiation Guide
Opening Offer
$44,706
Fair Price
$46,206
Walk Away Above
$48,260
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 63 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,284
Est. Invoice$46,793
Holdback (est.)$1,509
MSRP (Sticker)$50,315
Asking Price$46,815
Markup-$3,500
Est. Dealer Margin on This Car$1,532
Percentile89% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory42 vehicles
Avg Markup (All Models)+$601
Avg Markup (Explorer)-$2,800
% Below MSRP57%
Avg Days to Sell40 days
Avg Sold Markup-$422
Price History
Jul 9, 2026$49,315 → $46,315(-$3,000)
Aug 6, 2026$46,315 → $47,315(+$1,000)
Aug 20, 2026$47,315 → $46,815(-$500)
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