Deal Sheet: 2026 Explorer Active

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FMUK8DH2TGC16577

Negotiation Guide

Opening Offer

$40,198

Fair Price

$41,698

Walk Away Above

$43,736

• Recent buyers paid ~$3,839 below MSRP
• Sitting 63 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,198

Est. Invoice$42,571

Holdback (est.)$1,373

MSRP (Sticker)$45,775

Asking Price$42,275

Markup-$3,500

Est. Dealer Margin on This Car$1,078

Percentile89% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jun 20, 2026$44,775 → $44,025(-$750)

Jul 9, 2026$44,025 → $41,775(-$2,250)

Aug 6, 2026$41,775 → $42,775(+$1,000)

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